Kewas is a gift and branding company located in Dyrøy, with a primary focus on the mid-Troms region. They specialize in printing on textiles, clothing, ceramics, plates, and other hard surfaces. For this company, I designed a new logo that embodies their vision. Kewas wanted to convey creativity, playfulness, approachability, and customer-centricity in their identity.
In conceptualizing the emblematic ‘K’, I considered the materials intrinsic to Kewas’s production processes. Leveraging the imagery of the foil rolls, I integrated them playfully. The colour scheme, while retaining elements of Kewas’s established palette, underwent a revitalization to exude a more vibrant and friendly aura. This logo is going to be used across diverse mediums, including stands, apparel, and vehicular branding, to further bolster Kewas’s brand presence and identity.
